Building the Feature Delivery Expressway
ππ»π±πΏπ²π π‘π΄ said something that got me thinking.
He observed that AI has made engineering so fast that product management is now the bottleneck. Engineers are shipping in hours/days what used to take weeks/months.
Hearing this, I went through the stages of grief like any typical product manager would. Then I came out the other end with a hypothesis. What if I accelerated the entire product delivery pipeline, not just Engineering, but Product, Design, and GTM, all at once?
So I ran a few bootstrapped experiments using GenAI and MCPs. Three features. Three end-to-end delivery cycles. Working with just one developer, I compressed the entire workflow. From PRDs, user stories, design specs, production code, unit tests, technical documentation, release documentation, to GTM content. All under five days. Each experiment shaving more time off the last.
We're talking production-grade software. Not demos or prototypes.
Here's what the expressway looked like: AI tools connected across Atlassian, Figma, and Windsurf via MCPs, eliminating handoffs where context blurs and momentum slows. Product, Engineering, and Design stopped working in sequence and started working in concert.
Development time: 28 days → 5 days
150+ hours saved across three features
But the real outcome wasn't a number. It was a transformation.
I stopped coordinating and documenting. I started orchestrating. AI absorbed the mechanical work. I focused on judgment across contexts, clinical workflows, user problems, research, strategic decisions, and the nuances that define product management.
We wrote 3 case studies and socialized them across dozens of product, UX, and engineering teams. Andrew Ng was absolutely right about the problem. In my experiments, the gap seems closable. The expressway does exist. Whether it's scalable and sustainable is still a question.