Hi! I’m Sheldon
I’ve been in product management for over 15 years. I’m deeply passionate about technology and building scalable products that make a real difference in the world.
I believe that technology is most powerful when it’s simple and intuitive. I also believe in responsible innovation, ensuring that every solution is driven by a genuine purpose to improve the lives of those we design for, and that it leaves a positive impact on people, society, and the world we live in.
Today…
As a Senior Product Manager in healthcare technology, I specialise in building digital solutions that address complex challenges. With a strong focus on User Experience design, my goal is to create a useful and intuitive product that improves productivity and efficiency with healthcare providers and support staff.
I also lead the accessibility initiative for the mobile zone, ensuring that our platforms are inclusive and easy to use for all users, regardless of ability.
Mobile Apps
I lead a mobile scrum team in building the athenaOne mobile application, a companion to our desktop solution, enabling healthcare providers to access clinical information anytime, anywhere, for more flexible and efficient care.
Additionally, I oversee user communications, training, and onboarding, ensuring users are set up for success.
Business Integrations
I also lead a cross-division project focused on developing interactive widgets for internal business applications, providing medical coders and BPO agents with key clinical information necessary to improve productivity and accuracy in their daily operational tasks.
Go-to-Market
I drive GTM strategy for products and oversee end-user communications, working closely with internal teams to ensure seamless product launches. Thus, helping users integrate new features smoothly into their workflows.
I’ve worked in other product categories and roles too…
Consumer Electronics
My path into product management began in consumer electronics, collaborating with major global brands and later transitioning to leading private labels in the Middle East.
Managing private labels required a unique blend of skills mixed with creativity, frugality and agility. Here, I was exposed to product strategy, management, and marketing which drew my interest in the discipline.
The experience, though challenging, was incredibly formative and is where I gained most of my valuable lessons.
Digital Marketing
During my stint in the US, I worked with a digital marketing firm as Head of Growth & Strategy for clients in the automotive sector.
Together with SMEs, we built content strategies, identified customer purchase paths, branding opportunities, search optimisation, and social media campaigns.