Hi!
I’m Sheldon
I’ve been in product management for over 18 years. I’m deeply passionate about technology and building scalable products that make a real difference in the world.
I believe that technology is most powerful when it’s simple. I also believe in responsible innovation, ensuring that every solution is driven by a genuine purpose to improve the lives of those we design for, and that it leaves a positive impact on people, society, and the world we live in.
TL;DR… this is what I do
About me
As a Senior Product Manager in healthcare, I build digital solutions that address complex challenges. With a strong focus on user experience and technology, my goal is to create a useful and intuitive product that improves productivity and efficiency for healthcare providers.
Leading three scrum teams, I turn strategy into action—driving product vision, execution, and measurable results across the healthcare value chain.
Things I work on…
Mobile Apps
I lead a Android scrum team in building the athenaOne mobile application, a companion to our desktop solution, enabling healthcare providers to access clinical information anytime, anywhere, for more flexible and efficient care.
Artificial Intelligence
I work with data science teams to evaluate and integrate AI capabilities in features, improving clinician experience and reducing non-productive burden.
Widgets
I lead a cross-division project focused on developing interactive chart widgets for internal business applications, surfacing clinical information that improves productivity, accuracy, and overall operational efficiency for medical coders.
Accessibility
I help make our mobile platforms more accessible for users, ensuring inclusivity of those with disabilities and diverse needs. We’ve currently implementing VoiceOver capabilities for users with impaired vision.
Communications
I led User Engagement activities for both iOS and Android, but in recent times, I’ve been focusing on communication strategies specifically on the Android platform.
Go-to-Market
I drive GTM strategy for products in my portfolio, working closely with multiple customer facing teams to ensure products are set up for success.
Other product categories and roles
Consumer Electronics
My path into product management began in consumer electronics, collaborating with major global brands and later transitioning to private labels in the Middle East.
Managing private labels required a unique blend of creativity, frugality and agility. Here, I was exposed to strategy, operations, channel management, analytics, and consumer marketing.
The experience, though challenging, was incredibly formative and is where I learned most of my foundational lessons.
Digital Marketing
During my stint in the US, I worked with a digital marketing firm as Head of Growth & Strategy for clients in the automotive sector.
Together with SMEs, we built content strategies, identified customer purchase paths, branding opportunities, search optimisation, and social media campaigns.
Though it wasn’t a product role, the experience offered significant learning opportunities that would later come in handy.