Hi! I’m Sheldon

I bridge the gap between design and technology, isolating clarity from noise, to create something meaningful. I’m drawn to minimalism in design because I think technology is most powerful when it’s simple, intuitive, and effortless.

I’m also committed to the ethical use of technology, ensuring that it positively impacts people, society, and the world we live in. I think it’s imperative that innovation is built thoughtfully, designed inclusively, and used responsibly.

TL;DR | This is what I try to do, responsibly.

Have a conversation with digital me.

About Me

I’ve been in product management for over 18 years, working in consumer electronics and more recently, software. As a Senior Product Manager in digital healthcare technology, what excites me each day is the opportunity to collaborate with people across the globe to solve complex challenges in clinical workflows.

We’re collectively building solutions that address efficiency and the elimination of non-essential burden. We do this because we believe that healthcare workers should be freed to focus on what matters most - their patients.

  • At athenahealth, I lead product management initiatives that push the boundaries of healthcare technology, bringing seamless, intuitive mobile solutions to providers.

    I work with an amazing set of people from engineering, data science, design, marketing, operations, legal, and coaching to build and deliver incredible value.

    Things I’m currently working on:

    • The athenaOne Mobile app for Android

    • App accessibility for visually impaired users

    • Interactive Widgets for RCM applications

    • Ambient AI for clinical documentation

    • User Engagement Strategy

    • GTM and Product Strategy

  • My path into product management began in consumer electronics, first collaborating with major global brands and later transitioning to private labels. If you ask me, managing private labels was really difficult. It required a unique blend of creativity, frugality and agility. The experience, though challenging, was incredibly formative and is where I learned most of my foundational lessons.

    I worked with global teams on portfolio planning, supply-chain operations, vendor management, stock rotation, P&L, budget maintenance, sales enablement, quality checks, after-sales support, and more importantly - product and go-to-market strategy.

    Three things I’m most proud of:

    • Revitalising 3 under-performing product categories and restoring them to profitability and revenue contribution.

    • Pushing a paradigm shift in strategy that now accounts for 90% of a division’s revenue.

    • Setting up e-commerce as a channel for revenue growth

  • During my stint in the US, I worked with a digital marketing firm as Head of Growth & Strategy for clients in the automotive sector. Together with SMEs, we built content strategies, identified customer purchase paths, branding opportunities, search optimisation, and social media campaigns. Though it wasn’t a product role, the experience offered significant learning opportunities that would later come in handy.

What’s on my mind

  • Honestly, I’m concerned about the implications of AI on people, society, and the planet. While we’ve navigated technological waves before, this one feels fundamentally different.

    The potential of AI is immense, but so are the risks if we don’t approach it thoughtfully. We must address critical questions about its ethical use, its societal impact, and its long-term consequences. The choices we make today will shape the future, and it’s our responsibility to ensure AI serves the greater good.

    In fact, this issue has got me contemplating formal studies in the field of AI Ethics.

  • I’m curious and excited about the potential of AI in addressing some of the biggest challenges facing humanity and the planet.

    AI has the power to create a lasting and positive impact in healthcare, climate change, food security, and education. From improving patient outcomes and reducing carbon footprints to enhancing food supply and expanding access to quality education, AI offers transformative opportunities for us.

    While most will pursue AI for profit, I’m hopeful that more businesses, both established and purpose-driven startups, leverage AI for meaningful change.

  • Coming soon.